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1mg: Customers want Metropolis, Dr Lal PathLabs to come home. But 1mg’s Droplet is already at their door.

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Image courtesy of 1mg

Synopsis

In 2017, 1mg took a bet on Droplet, a logistics company specialising in home sample collection for diagnostic labs. This helped it improve customer satisfaction and even fortify its brand. Now, as the pandemic forces a rise in demand for home collection, 1mg’s success with Droplet could show the way to listed diagnostic labs, or provide a solution.

It’s only 6am. But 28-year-old Saurabh Hate, though a carefree personality, can’t afford to be late to work. Even as he negotiates the narrow streets and bylanes of Shahpur Jat, an urbanised village in South Delhi, Hate is concerned about the diabetic patients waiting for him to get their fasting sugar levels tested. He hates to keep them hungry. Hate is a phlebotomist (a healthcare professional trained in taking blood/swab samples for the

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