A big auto parts manufacturer speeds up B2B ecommerce

Editor’s Note: Dana Inc. is one of the largest manufacturers of motor vehicle parts. The company is an American supplier of axles, driveshafts and transmissions for conventional, hybrid, and electric-powered vehicles. It also produces electrodynamic, thermal, sealing, and digital equipment for motor vehicles. Dana, which generated total 2020 sales of $2.1 billion, serves the light vehicle, commercial vehicle, and off-highway equipment markets.

The company is no stranger to B2B ecommerce, having first launched a B2B website in 2020. Today, 40% of all sales orders are placed on DanaAftermarket.com. In this Q&A article with Dana senior director of global aftermarket and digital solutions Dan Griffin, he talks about how B2B ecommerce has evolved over five years—and why Dana is hitting the gas pedal on new digital transformation and commerce initiatives.

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