Insurance News

Acrisure Acquires B2Z Insurance to Further Expand Digital Capabilities


GRAND RAPIDS, Mich.–(BUSINESS WIRE)–Acrisure, a fintech leader that operates a top-10 global insurance broker and the largest independent Real Estate Services company in America, today announced it has acquired B2Z Insurance, a digitally native company that helps business owners obtain customizable insurance coverage in minutes.

The acquisition of B2Z strengthens Acrisure’s digital offering and complements its recent partnership with QuickInsured, a technology insurance platform that offers customers personal lines insurance policies. With B2Z’s focus on providing small businesses easy access to personalized coverage online, Acrisure now has the ability to provide a more holistic suite of solutions to solve the various insurance needs of its customers.

“Acrisure is building a robust digital marketplace that makes it simple to transact across all of our lines of business,” said Greg Williams, Co-Founder, Chairman and CEO of Acrisure. “In that regard, B2Z is a tremendous fit as a leader in providing customized solutions to small businesses. I’m proud to welcome Kuldeep and the B2Z team to Acrisure!”

B2Z was established during the COVID-19 pandemic to help small businesses more simply protect themselves. Specifically, B2Z uses third party data and analytics to help business owners answer time consuming application questions normally asked to bind policies. Clients can obtain quotes, purchase personalized coverage and review their coverage with a licensed Customer Experience advocate by phone, text or chat.

Through this partnership, B2Z augments and enhances Acrisure’s digital fulfillment capabilities and customer experience on a much bigger scale.

“We’re proud to help extend Acrisure’s unmatched relationships and technology capabilities,” said B2Z CEO and Founder Kuldeep Malik. “B2Z looks forward to joining Acrisure’s culture of collaboration and trust.”

About Acrisure

Acrisure specializes in intelligence-driven financial services, providing a broad array of products including Insurance, Real Estate Services, Cyber Services, and Asset and Wealth Management. The Company has grown revenue from $38 million to nearly $4 billion in just over eight years with locations throughout the world. Acrisure is the intelligence-driven financial services distribution platform of the future. Find out more at www.acrisure.com.



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