Aditya Birla fashion leads in race to buy TCNS Clothing – The Economic Times Video

Aditya Birla Fashion is now the frontrunner to acquire TCNS Clothing Co, owner of the listed women’s branded apparel retailer that owns brands such as W, Elleven and Aurelia, pulling ahead of Nykaa in what has eventually narrowed down to a two-horse race for the company, people aware of the development told ET. Once concluded, this could well be the largest branded apparel buyout by the $60-billion aluminium-to-telecom conglomerate.