Auto Components News

After a dream restart, why are Jawa and Yezdi selling in niche numbers? Think capacity constraints.

[ad_1]

Anupam Thareja, cofounder, Classic Legend Pvt. Ltd; image credit: Facebook

Synopsis

Jawa and Yezdi have not been able to recreate the magic of yesteryears. Together, the twin brands have been averaging retail sales of around 3,000-3,500 units monthly and had a 0.25% market share in February. Where do the iconic motorcycle brands go from here?

From their first launch in 1960 till the late 90s, the Jawa-Yezdi motorcycle brands had a cult following in India. Many hearts broke when the Czech brand stopped production in 1996.So, 22 years later in November 2018, when Jawa made a comeback with its 293cc Jawa and Jawa Forty Two, bike enthusiasts swamped the company with bookings. The script was repeated when Classic Legends, the company licensed to manufacture and market Jawa in India,

  • FONT SIZE
  • SAVE
  • PRINT
  • COMMENT

Uh-oh! This is an exclusive story available for selected readers only.

Worry not. You’re just a step away.

Login to read the full story.

Unlock your 30 days free access
to ETPrime now.

Login to Unlock

*No card details required

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise

[ad_2]

Source link