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Amazon partners with GAME to enhance the digital growth of women entrepreneurs, ET Retail

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By : Gungun Mishra

New Delhi: E-commerce platform Amazon India has signed a Memorandum of Understanding (MoU) with Global Alliance for Mass Entrepreneurship (GAME), to promote digital growth of women entrepreneurs in India in tier 1, 2, 3 and beyond cities, it said in a press release on Thursday.

With this partnership, the platform aims to sustain the growth of the MSMEs and support around 25,000 women entrepreneurs and artisans, read the release.

“It is truly inspiring to witness women entrepreneurs nationwide harnessing the power of e-commerce to build and grow their business. Through innovative products, they are catering to customer preferences and establishing scalable enterprises that contribute significantly to societal well-being and economy,” said Gaurav Bhatnagar, head of seller acquisition and development, Amazon India.

Through this collaboration, Amazon Karigar and Saheli will offer workshops, training, onboarding and AM support for sellers involved in this entrepreneurship without any financial investment.

In 2017, Amazon launched its special program Amazon Saheli for women entrepreneurs.

“Through this partnership, Women Economic Empowerment (WEE) at GAME is supporting Amazon in solving large-scale ecosystem challenges to women’s economic empowerment with access to training in the digital marketplace as well as research and data about access to new markets,” said Ketul Acharya, president, Global Alliance for Mass Entrepreneurship.

  • Published On Feb 22, 2024 at 04:11 PM IST

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