Ecommerce News

Amazon to join ONDC with its logistics network and SmartCommerce services, Retail News, ET Retail

New Delhi: E-commerce giant Amazon, today announced that it will integrate its logistics network (from pickup to delivery) and SmartCommerce services with the Open Network for Digital Commerce (ONDC), a private non-profit company established by the Department for Promotion of Industry and Internal Trade of Government of India, the company said in a media release.

SmartCommerce is an AWS-powered suite of SaaS products that enables MSMEs in India to build and scale their business across digital mediums and will have enablers for onboarding to the ONDC network, the company said.

This will be Amazon’s initial collaboration with ONDC and it hopes to explore other potential opportunities for stronger integration in future.

Amazon said it has consistently leveraged technology and innovation on behalf of Indian customers and sellers, and digitized over 4 million small businesses and kirana stores in India, providing access to cutting edge technology towards online selling.

According to the ecommerce giant, this integration will provide greater technology support to the seller community and further empower small businesses. It will also benefit crores of consumers with wider choices. And it will be in line with the ONDC’s vision of democratizing e-commerce across India.

Speaking on the announcement, Manish Tiwary, Country Manager, India Consumer Business, Amazon India, said, “Amazon’s vision and commitment for India is closely aligned with ONDC’s objectives of digitally enabling small businesses, and providing convenience and choice to customers across the country.

He added,”We remain committed to be being a catalyst for India’s digitization efforts throughout the economy.”

Currently, Amazon India has over 11 lakh sellers with more than 50 per cent coming from tier 2 cities and below. It plans to digitize 1 crore small businesses by 2025 while delivering across 100 per cent of serviceable pin codes.

On this integration announcement, T Koshy, MD & CEO of ONDC said,“We are happy that Amazon has a definite roadmap to being a part of the ONDC network and is taking its first step in coming in as the logistics partner in the ONDC network which is a globally pioneering idea established with a view to democratise digital commerce in India, and we also hope that the buyer and seller platforms are onboarded as early as possible.”

Source link