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Ecommerce will make up only 10.3% of B2B product sales this year, but it’ll account for a much larger portion of B2B electronic sales. B2B has become increasingly digitized over the past few decades, and recently, the ecommerce portion of this digitization has been growing more quickly than the portion of sales conducted via e-procurement and EDI.
B2B product sales growth is rapidly decelerating along with the rest of the US economy, but B2B ecommerce growth will remain robust. Last year, all of our B2B sales metrics grew by double digits, largely because of the overall B2B rebound from 2020’s pandemic-driven nadir. This year, however, only ecommerce will grow at a strong clip.
Read the full report.
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