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Big Fashion Festival: Myntra boosts female workforce in preparation for festive season demand

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For the first time ever as part of the Big Fashion Festival, Myntra will have the highest percentage of women in its warehouse and contact center operations as the company gears up to cater to the upcoming festive demand. Of every 100 people in both these operations, 21 will be women this year as compared to 16 in business-as-usual days, said Nupur Nagpal – CHRO, Myntra

“As a company this is in line with our commitment to foster diversity and inclusion in the workplace. We will continue to create opportunities, going forward as well,” said Nagpal.

In its continued commitment to take the fashion ecosystem forward and foster diversity and inclusivity in the workspace, Myntra is all set to scale up women hiring in its supply chain and contact centre operations. This is in the run up to the festive season, when Myntra hosts its annual marquee event, the Big Fashion Festival (BFF).

More women in 2023 vs 2022

As part of the festive hiring ramp-up, Myntra will increase women hiring, taking it to over 20% higher than last year’s festive season.

This drive seeks to hire women from economically disadvantaged backgrounds and extend the opportunities for means of livelihood, said Nagpal.Where are they hiring from?Women will be hired for roles including picking, packing, sorting and unpacking. The hiring will be spanned across rural locations and villages in states like Haryana, Telangana, West Bengal, and Karnataka. In addition to the supply chain, of the total hires in the contact centre this festive season, 45% will be women hires.

Employee Incentives

In addition to extra earnings, Myntra provides various perks to them such as availability bonuses, festival bonuses, and special rewards based on performance, besides late-night transport, access to nap rooms, and period leaves.

Myntra’s kirana network MENSA (Myntra Extended Network for Service Augmentation) has empowered a lot of delivery partners including women, said Nagpal.

Myntra also employs artisans and delivery partners giving second career innings for women.

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