Mumbai: boAt has unveiled new DC-themed designs across boAt’s top selling accessories in collaboration with Warner Bros. This new collection combines the epic characters Batman, Superman, and Wonder Woman with boAt’s superior technology. The new collaboration will give the Indian market a way to be closer to the massive DC Multiverse for the first time. The collection and its offerings have been carefully curated and thoughtfully designed to synergize with all the characters and their unique attributes. The iconic association is an outcome of extremely similar audiences of DC and boAt, who are on the lookout for powerful and inspiring consumer durables; the ones who adorn an individual style and seek perfection in every move they make.
The collaboration between the powerhouse brands includes the following: boAt Rockerz 450 headphones in Krypton Blue (Superman), boAt Stone 190 portable speaker in Amazonian Red (Wonder Woman), and boAt Airdopes 131 earbuds in Knight Black (Batman).
Speaking on this, boAt co-founder and CMO Aman Gupta said, “I feel extremely excited to announce our partnership with Warner Bros. Consumer Products and reveal our DC-themed boAt audio wear. DC Super Heroes are some of the most loved and watched characters across several age groups. We feel our boAthead community would really appreciate this truly unique collection.”
Sharing his thoughts on the partnership, Warner Bros. Discovery India Southeast Asia & Korea head of consumers advertising and partnerships Vikram Sharma said, “We always endeavor to bring our iconic characters to fans through fun and engaging collaborations and we know the association with boAt will give DC fans in India an opportunity to bring the imagination of the DC Multiverse into their lives. We are sure they will enjoy this exclusive range.”
The DC themed collection will be available on boat-lifestyle.com starting 18 June, 12 pm.