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Brand Studio Lifestyle: Highlander, Tokyo Talkies owner Brand Studio Lifestyle eyes Rs 2,000 Cr GMV by end of FY24


Brand Studio Lifestyle, owner of Highlander, Tokyo Talkies, Vishudh, Locomotive, and Ketch on Tuesday said it has set its eyes on achieving a Gross Merchandise Value (GMV) of Rs 2,000 Crores in the fiscal year 2024.

The company is well on track to achieve its target, with the flagship brands on an annual run rate (ARR) of Rs 1900 Crores, it said in a press release.

In the current fiscal year, the company anticipates a 30%+ year-on-year growth rate from existing channels and categories and additional growth from new business initiatives.

Headquartered in Bangalore, the company has design offices in Bangalore and Delhi, a sourcing office in Bangladesh, and a global sourcing network. About 90 percent of Brand Studio Lifestyle’s revenue comes from online leading online marketplaces and the remaining 10 percent from its Direct-to-Consumer (D2C) initiative – and Ketch App and offline Shop-in-Shop formats.

“Currently, we introduce 800 fresh styles each month, a figure that places us at the forefront of the Indian industry. Our goal is to increase this number to over 2,000 options per month within the next 12 months putting us in the same league as fast fashion players globally,” said Shyam Prasad, CEO, Brand Studio Lifestyle Pvt. Ltd.

He also said, the company’s daily order processing rate now stands at approximately 80,000 units. “We collaborate with 300 sourcing vendors across the country, having a combined capacity of 25 lakh units per month. We have ambitious plans to scale this capacity to 35 lakh units, monthly, within the next 18 months.”


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