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CAIT and Meta expand ‘WhatsApp Se Wyapaar’ partnership, Retail News, ET Retail


The Confederation of All India Traders (CAIT) and Meta on Monday said that they are expanding their ‘WhatsApp Se Wyapaar’ program to digitally train and upskill 10 million local traders on the WhatsApp Business App. It said the partnership’s goal is to localize digitization efforts to unleash growth opportunities for businesses with hyper-local digital training in 11 Indian languages across all 29 Indian states.

“India is experiencing a digital revolution, and the way Indian entrepreneurs and small businesses have embraced technologies like WhatsApp is a huge part of that. We want to keep helping entrepreneurs and small businesses to make the most of the opportunities ahead and continue to be at the heart of India’s Techade,” Nick Clegg, President, Global Affairs, Meta said in a statement.

CAIT will conduct a series of workshops to provide comprehensive digital and skill training to equip businesses with essential knowledge to help digitize their storefront and build their ‘digital dukaan’ on the WhatsApp Business App, including educating them on the tools and features available on the app like Catalog, Quick Replies, Click to WhatsApp Ads, that make it easier for small businesses to connect with their customers efficiently.

“The reach and success that the WhatsApp Business App can offer are unparalleled. This partnership will help traders and businesses build a more comprehensive customer base, scale their business, and contribute even further to India’s growing digital economy,” Praveen Khandelwal, National Secretary General of the Confederation of All India Traders (CAIT) said.

Meta also said that the partnership will also accelerate CAIT’s digital skilling charter for the trading community by giving 25,000 traders access to the Meta Small Business Academy. It said a certification by Meta Small Business Academy will especially help new entrepreneurs and marketers gain critical digital marketing skills to grow on the Meta apps. The course module and the examination are available in seven languages – English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu.

  • Published On Jul 25, 2023 at 08:25 AM IST

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