[ad_1]
The Golmaal Again and Mission Raniganj star was speaking to ET, after announcing expansion plans for personal care startup Clensta where she is an investor.
“We associate with a product with that sense of responsibility. However, we are not creators of the product; we are here to put the word out, whether it is a food item or a shampoo,” she said.
Last year, the government revised the guidelines for celebrity endorsements against misleading ads, violations of which can be heavily penalised, including fines of ₹10 lakh to ₹50 lakh.
The consumer affairs ministry’s guidelines advise celebrities and influencers to review and satisfy themselves that the advertiser is in a position to substantiate the claims made in ads, and recommends that the endorser use the product or service. Failure to disclose any material connection with the products being endorsed, or non-compliance with the Consumer Protection Act 2019, would make such violators liable for strict action under the Consumer Protection Act, the guidelines state.
“Misleading advertisements” under the consumer protection Act refer to any ads that provide false information about a product or service, give false guarantees or are likely to mislead consumers about the nature, substance, quality or quality of a product or service.Chopra has endorsed Kurkure snacks, Nivea skin care, beauty brand Avon and Sugar Free, among others. “A reasonable education about the product you’re endorsing is something that can be expected. However, in rare instances, when an unfortunate situation arises, it has to be dealt with responsibly,” she said.Chopra-backed Clensta touched an annual revenue run rate of ₹100 crore in FY24, which is expected to reach ₹1,000 crore in three years, said Clensta founder Puneet Gupta.
Last year Clensta raised ₹75 crore in a pre-series B funding round led by TradeCred and co-led by the Royal Family of the UAE and Chopra, among other investors.
“If we create a product, then one hundred percent the responsibility has to be ours. But if we are here to put the word out about a product, we can educate ourselves to the best of our ability and then have to hope that it goes as we set out to,” Chopra added.
Earlier this week, the Central Consumer Protection Authority issued a fresh advisory on prohibition of advertising, promotions and endorsements of betting and gambling.
The advisory reiterated that the guidelines applied to all advertisements, irrespective of the medium used, and warned celebrities and influencers that any engagement in the promotion or advertisement of online gambling and betting, given its unlawful status, would render one equally liable for participating in an illegal activity.
[ad_2]
Source link