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New Delhi: E-commerce major Amazon India grew its seller base to over 14 lakh by adding about 3 lakh new sellers this year, said Manish Tiwary, country manager, India consumer business, Amazon India.
In addition to the significant jump in seller base, Tiwary highlighted that Amazon witnessed its biggest-ever Prime Day and the Great Indian Festival this year.
“We are excited about the customer response we are seeing in core business categories like everyday essentials, consumer electronics, fashion & beauty, grocery, home and kitchen products as well as the momentum in our Prime program as well as Amazon Pay.”
As per Amazon’s blog, 14 per cent more Prime members shopped on the e-commerce platform compared to last year, making 2023 the biggest Prime Day event in India. The blog also claimed that offers from sellers, brands, and bank partners helped customers save Rs 300 crore during the Prime Day event.
Marking the year special as Amazon completed a decade in the country, Tiwary said, “It has been an incredible journey of innovating for customers and sellers, including many unique India first experiments – many of them are now going global.”
“We started the year with the launch of Amazon Air, becoming the first e-commerce company in India to have dedicated air-cargo capacity for faster delivery of customer packages, and followed it up by being the first in India to use Indian Railways Dedicated Freight Corridor to enable our seller serve customers faster and more efficiently.”
Taking note of Amazon’s focus on enabling small businesses and exports, he said that the e-commerce giant has already digitized over 6.2 million small businesses and has enabled nearly USD 8 billion in cumulative exports. Further, he claimed that Amazon has created over 1.3 million direct and indirect jobs in India.
Amazon India has committed to digitising 10 million small businesses, enabling USD 20 billion in cumulative exports, and creating 2 million jobs in India by 2025. Last month, the e-tailer signed an MoU with the Directorate General of Foreign Trade (DGFT) to co-create capacity-building sessions, training and workshops for MSMEs across 75 districts.
Earlier this year, Amazon CEO Andy Jassy met Prime Minister Narendra Modi and committed an investment of an additional USD 15 billion in India over the next seven years across businesses. This will take the company’s total India investment across all businesses to USD 26 billion.
Excited about the long-term opportunity in India, Tiwary said that Amazon will continue to focus on its strategic initiatives – introducing more Indian customers to online shopping, enabling small businesses and exports and being a thought leader in sustainability.
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