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Creative Co-Op Adds Performance Optimization Platform to Power Growth


Home goods supplier Creative Co-Op has chosen the GAINS Performance Optimization Platform for supply chain planning. The solution is designed to provide the visibility and insights needed by the supplier’s growing multi-channel businesses, including independent retailers, ecommerce and chain retail channels. The automated supply chain planning from GAINS can help Creative Co-Op optimize its inventory to achieve growth from its acquired brands, including Household Essentials, plus increased sales via its ecommerce channel.

“As a distributor, Creative Co-Op continually offers new SKUs to retail customers, especially in our seasonal business where the majority of items are new each year,” said Nancy Yeung, VP of Merchandise Planning at Creative Co-Op in a statement. “Our success caused our merchandise planning team to outgrow Excel’s analytics capabilities. With the help of enVista, we selected the GAINS platform after a thorough market evaluation.”

“With GAINS, Creative Co-Op will quickly see our total demand, channel demand and forecasts on a single screen,” said Eric Reynolds, VP of Sales Operations at Creative Co-Op in a statement. “Their cloud solution was the most user-friendly of the offerings we evaluated, and it addressed every decision our demand planning and S&OP teams require. Automating our replenishment and inventory optimization processes will save us significant time and allow us to serve our customers better. Automation is critical as the replenishment needs of our ecommerce channel differ greatly from our independent retail customers. With GAINS, we will more easily serve our multi-channel business.”



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