Strategies

Customer Acquisition or Customer Retention…which strategy are you following?

Written by B2BCHIEF

When a new customer comes onboard, ensure that you run a high quality onboard training program to ensure their success. If you register them and then leave them to their own devices, you will have a dissatisfied customer who will leave you to a competitor. So if you attract new customers but don’t make sure they use your products and services, you’re likely to lose them.

It is a well-known fact that retaining customers costs less than buying new ones. Research shows that acquiring a new customer costs five to ten times as much as retaining an existing customer.

Using your valuable resources to attract new customers is not always a good strategy. Consumers are not the best consumers and customer acquisition efforts can lead to wasted resources if they are not targeted at the right people. When it comes to marketing, you have to pay to reach potential customers with your message whether that means paid advertising, social media, publications or access to targeted potential customers.

In short, customer acquisition and loyalty are important for both business growth and stability. Looking at this from a broader perspective, customer loyalty flows into the customer acquisition process, and you don’t have to spend a lot of money. The number of customers you can keep is the sum of all the customers you have acquired over time.

Many small businesses spend most of their marketing dollars finding new customers, rather than promoting those who already have them. It makes sense to be a successful company if you are able to retain old customers while at the same time concentrating on gaining new ones.

Customer acquisition and retention are two metric used to determine the return on investment (ROI) of an effort to monetize consumers. They are indispensable because they show changes in the market, problems and marketing plans. Apart from retention costs, a company must balance its acquisition and retention efforts to maximize sales and lifelong customer value.

Brands use customer acquisition to understand the value of paying customers and measure how much money companies spend to attract new customers. Companies use these metrics to influence their marketing strategy and improve margins.

While it is important to have a large customer base, it is also important to maintain a good relationship with the clients you have. On the subject of numbers, companies are worried about the cost of doing business and whether or not they are making a profit. Businessmen often focus on the numbers, the number of customers and people.

We can argue about the importance of each of the business processes discussed so far (customer acquisition and retention), but all boils down to one thing: how much it will cost to do one and what it might cost to do the other. It is best to understand which of these processes will give you the best result, so that you can make your decision as to whether to focus on it.

If you have all the time and resources in the world, there is a smart way to sustain growth and achieve a high customer loyalty rate. Hold your customers back for more results and a higher ROI.

Your existing customers are 50 per cent more likely to try a new product or service that your business is launching, and they are 31 per cent more likely to spend than your new customers. As your customer base grows and you increase brand awareness through social media, customer acquisition becomes easier.

Customer loyalty is a list of activities that companies can undertake to increase the number of regular customers and increase the profitability of existing customers. You want to make sure that the customers you want to keep have a good experience and get added value from your product. In short, acquisition creates the foundation of a customer, but your loyalty strategy means creating a customer relationship that maximizes revenue for everyone.

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B2BCHIEF

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