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Domino’s Pizza expands reach with ONDC entry

Domino’s Pizza, operated in India by Jubilant FoodWorks Ltd (JFL), has onboarded the Open Network for Digital Commerce (ONDC) network, the food services company announced on Tuesday. With the integration with ONDC, Domino’s catalogues will be seen on multiple apps from across the network for seamless transactions, the pizza chain said. While customers in Delhi NCR can order Domino’s Pizza via the ONDC, and other cities will be live soon, the statement said.
“This will enable Domino’s to expand its customer base by making its products available to buyers from all ONDC seller apps based on geographical proximity, promotions or through product or brand search,” JFL said.

Sameer Khetarpal, managing director at JFL said the partnership with the ONDC Network is a “significant milestone and step forward” for Domino’s.

T Koshy, managing director at ONDC said Domino’s joining ONDC “is a significant development with the potential to create ripple effects for the foods and beverages category on Open Network.

Last month, Domino’s Pizza announced it was launching a new campaign with new messaging aimed at younger consumers and millennials, which involved new boxes, refreshed stores, outfits for delivery teams, and new bikes and boxes for the delivery workforce.

JFL, which also has franchise operating rights for other global food services chains Dunkin Donuts and Popeyes in India, reported 26% drop in net profit to Rs 97.20 crore in the September 2023 quarter. Revenue grew 5% to Rs 1,368.63 crore.

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