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DraftKings scores betting partnerships with PGA Tour golf events | Marketing & affiliates

Written by B2BChief


Sports betting and daily fantasy sports operator DraftKings has agreed a deal to become the first official betting operator of the World Golf Championships-FedEx St. Jude Invitational and The Northern Trust PGA Tour golf events.

Under the agreement, DraftKings will have hospitality suites at the two tournaments, with the facility and both events to feature areas that are open to the public.

These ‘DraftKings House’ venues will also provide fans with access to televisions airing golf and other live sports, phone chargers, Wi-Fi and premium food and beverage options for purchase.

“DraftKings is proud to evolve and expand our presence into the golf space by continuing to build upon the existing relationship with the PGA Tour,” DraftKings’ chief business officer Ezra Kucharz said. “We look forward to providing fans an unapparelled experience at Liberty National and TPC Southwind.”

Read the full story on iGB North America.



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