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E-tailers conclude successful festive sales; Electronics, fashion, and beauty emerge as top categories, ET Retail

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New Delhi: E-commerce players concluded their annual festive sales on Sunday with a stellar response from customers. E-tailers said that they saw record customer visits, new app installations, and strong demand from tier 2 and beyond cities during the week-long festive sales.

E-commerce giant Flipkart claimed that it witnessed an overall 1.4 billion customer visits over early access and 7 days of its 10th edition of ‘The Big Billion Days’. On the other hand, Amazon India said that during the first 48 hours of the ‘Great Indian Festival 2023’, the online marketplace saw a record 9.5 crore customer visits.

Value commerce marketplace Meesho during its ‘Mega Blockbuster Sale’, which ran from October 6 – 15, reported 1.6 crore new app installations and onboarded nearly 2 lakh new sellers.

In an interesting data point, Meesho highlighted that nearly 30,000 sellers became lakhpatis during the e-commerce startup’s sale event.

Commenting on Snapdeal’s performance during festive sales, the company’s CEO Himanshu Chakrawarti said that the e-tailer witnessed 25-30 per cent year-on-year growth during the annual sales event.

Talking about its seller count, Amazon India spokesperson said that marking a new record, it recorded over 35 per cent increase in small and medium businesses securing sales within the initial 48 hours as compared to 2022.

The spokesperson further highlighted that women entrepreneurs and artisans sold over 18 products every minute.

Amazon’s counterpart, Flipkart stated that its transacting sellers saw a 2.5X increase in their business, compared to the pre-festive period.

As per a Redseer Strategy Consultants’ report released last week, online retailers in India saw Rs 29,000 crore worth of gross merchandise value (GMV) in the first four days of the festive season sales.

Electronics, fashion, and beauty categories lead sales for e-tailers

In terms of categories, Meesho said that home and kitchen, fashion and beauty, and personal care garnered more than 72 orders per second on the platform. Amazon too said that its beauty vertical witnessed a spike of more than 6X.

For apparel, a top category during festive sales, Flipkart said that its fashion vertical played a key role in new customer acquisition with over 44 per cent of new customers coming through this category during TBBD.

Amazon Fashion stated that it witnessed over 5X growth in the first 48 hours of GIF, with customers shopping from top brands with premium and D2C brands seeing 10X more demand.

Kapil Thirani, Head of Shopsy, which is the value commerce arm of Flipkart said that the platform delivered outstanding performance across categories including hair accessories, apparel, footwear, makeup, and grooming. “Particularly noteworthy was the surge in purchases from Tier 2 and Tier 3 cities, including Guwahati, Cuttack, Medinipur, Gorakhpur, and Bankura,” he highlighted.

For electronics, e-tailers said that premium smartphones led in demand driven by easy affordability options.

Amazon saw the demand for premium smartphones (over the range of Rs 30,000) and appliances more than doubling compared to last year.

Sharing a similar sentiment, Flipkart said that the premium smartphone segment grew 1.7X against its sales last year, highlighting that the sales were enabled by a wide range of affordability levers. The e-commerce major also said that it reported a significant rise of 50 per cent in the exchange-led purchases for mobiles on its platform during the sale.

Snapdeal also saw healthy growth in the electronics category. Chakrawarti in his statement opined that the surge in wearables like earphones, headphones, and smartwatches in electronics highlights the tech-savvy nature of shoppers beyond metros.

  • Published On Oct 16, 2023 at 06:56 PM IST

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