“The food ordering feature will be available on 100 railway stations across over 75 cities. With this association, EatSure becomes the first foodtech platform to partner with IRCTC to transform the food ordering experience for train travellers,” the company said in a press statement.
The ordering-on-train facility is available on its app which enables food to be ordered from multiple restaurants and get it delivered to customer’s seats while travelling on the Indian railway network using their PNR numbers, the statement said.
Brands onboarded on the app include Behrouz Biryani, Faasos, Oven Story Pizza, Sweet Truth, LunchBox and The Good Bowl.
The statement said EatSure will customise orders to festivals with vegetarian or satvik thalis, deliver cakes for birthdays and anniversaries, and similar events.
Real-time order tracking, multi-brand ordering and customer support will enable passengers to place orders in advance or one hour before the upcoming station using their PNR numbers, the statement added. EatSure riders hold valid passes issued by IRCTC zonal offices, enabling seamless commercial activity at the stations and allowing delivery within the train arrival time, it said. Sagar Kochhar, co-founder at Rebel Foods said the collaboration will address longstanding challenges of food ordering during long-distance train journeys. IRCTC, or the Indian Railway Catering and Tourism Corporation is the ticketing, catering and tourism services arm of the Indian Railways.
Rebel Foods launched EatSure in 2020. The app has reached 10 million-plus downloads, and follows the ‘foodcourt on an app’ strategy, the company said. Cloud kitchen brands in Rebel Foods’ portfolio include Faasos, Behrouz Biryani, Ovenstory Pizza, Mandarin Oak, The Good Bowl, Slay Coffee, Sweet Truth and Wendy’s.