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About Us
Fashionata specialises in the distribution of leading global ready-to-wear, intimates, and sleepwear apparel.
Our portfolio of brands includes designer brands, GINIA and GINIA RTW. Each premium positioned and market leading in their respective categories. Design, sourcing and manufacturing functions are all completed internally by the groups dedicated and capable team.
Fashionata has a proven track record in launching, developing and growing brands in the Australian and New Zealand markets, leveraging our deep industry knowledge, experience and stakeholder relationships. Our distribution brands include SPANX, HANRO and Stella McCartney Intimates.
Personal Attributes:
– Pro-active with the ability to take ownership and accountability for actions
– High-level attention to detail
– Willing to go the extra mile to see the job through to completion
– Fast learner
– Highly organised
– Ability to work under pressure, in a fast paced environment
Experience and Skills:
– High-level MS Excel understanding
– Experience in Shopify or a similar CMS platform
– Keen eye for Digital Merchandising; ideally experienced in Fashion Merchandising
– Understanding of SEO best practices (will be provided strong guidance)
– Knowledge of and experience using a CMS (Content Management System) to manage stock online
– Basic understanding of HTML/CSS
– Good understanding of UX/UI
The role:
– Manage the upload of products to websites
– Manage the upload of products to Iconic Marketplace
– Ensure all products are mapped correctly between the Inventory Management system and CMS
– Daily reviews of Digital Merchandising across all collections, prioritising new arrivals and styles with high stock volume
– Work in collaboration with the Marketing Coordinator to ensure pages are merchandised accurately for all campaigns
– Support the Digital Manager with on-website content updates as required
– Review Search Terms to identify and correct searches returning no results
– Maintain product filters, ensuring all new values are accurately attributed to a filter group
– Apply price adjustments online in line with sales and promotions
– Apply Iconic Marketplace promotions as directed by eCommerce Manager
– Ensure pricing is consistent across own Sites and Iconic Marketplace
– Input product Metadata fields with accurate product information
– Coordinate eCommerce photoshoots, ensuring all styles are shoot in time for launch. Provide relevant information to photographers/studios and shoot team
– Constant site revision to ensure all product is active and visible in all relevant collection pages
– Review the site constantly, identifying and making suggestions for improvement
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