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Led by Mubadala Capital, the new investment adds to the GBP 14 million Series A funding raised in 2020 and will help fuel Huboo’s expansion into continental Europe after growth in 2020.
Founded in 2017 by Martin Bysh and Paul Dodd, the company has expanded its operations from one warehouse in Bristol to operating four fulfilment centres across the UK. It has recently opened a site in the Netherlands and plans to roll out its operations across multiple other European markets over the next 12 months.
The company’s merchant platform uses APIs to integrate with popular sales channels and online marketplaces such as Amazon, eBay and Shopify, which allows D2C brands to view and track orders and manage their inventory on a single dashboard in real time.
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