EFI Fiery is a Key Component of Digital Infrastructure

Poole Printing, founded in 1947, prides itself on its ability to consistently provide printing to its customers in the Raleigh, NC, area. When Mory Read acquired Poole Printing in 2015, one of the first things he did was update the company’s digital infrastructure. “To be honest,” Read says, “there was no digital infrastructure. My first purchase was an entry-level printer, and I quickly upgraded to larger Canon (Booth N1009) digital presses.” 

Today, Poole Printing has three Canon sheetfed printers, an imagePRESS C8000VP, a Canon imagePRESS C9010VP, and a Canon imagePRESS C700, as well as a Ricoh (Booth N1928) Pro 8320S black-and-white printer. All printers have EFI (Booth C8107) Fiery digital front ends. 

Read came from a facility where he had been responsible for purchasing digital printers, adding, “I chose Fiery servers back then, and I continue to do so. I like its simplicity and features. Fiery is more universal. So much easier to work with and to teach people how to use.

“And it works with multiple printer brands,” he continues. “That means I have more choices when looking to acquire a new digital printer, as well as better management of my existing platform. Fiery Command WorkStation lets me control all my printers regardless of brand. I think of Fiery like Adobe PDF — a PDF is a PDF, an industry standard. I consider Fiery to be an industry standard as well.”

Two key Fiery tools that have benefited Poole Printing include Fiery Impose and Fiery Compose. “We didn’t use these tools in the beginning,” says Read. “As an offset shop, our prepress department was able to create templates in Adobe InDesign that were imposed. But we found that was antiquated and too slow. So, the next Fiery server I purchased, I added Impose-Compose to speed up that process and not require resources from the prepress department. It made our prepress department more efficient since they didn’t have to stop what they were doing to impose digital files; that is now done by the digital press operator in just a few clicks. Considering that we need to impose 20 to 25 jobs per day on average, Impose gives us a significant time savings — as much as six hours per day .”