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Electric Two Wheeler: Decoding the changing electric two-wheeler market: Ola, TVS, Ather’s gain is Hero, Okinawa’s loss

A delivery boy rides his electric bike during a hot day in New Delhi.


Leading as well as small players are caught off guard due to the changes in FAME II incentive and localisation regulations, new safety norms, and fresh product launches from competition. The new reality is that companies need to design the vehicles ground-up, invest in R&D and in-house technology, focus on localisation, and keep customer choices and product pricing in mind.

“India can lead the world’s EV market…Indian companies should be the world’s leading EV firms.” The confidence in Ola founder and CEO Bhavish Aggarwal’s voice was unmissable during a media interaction late last month. And understandably so. After the initial setbacks dotted with an incident of its electric scooters catching fire, Ola Electric has emerged as a clear market leader in the last two months. The company, which started dispatches at

( Originally published on Nov 30, 2022 )

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