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Fashion brand Beyoung partners GoKwik to strengthen online presence

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Beyoung, a fashion brand has entered into a strategic partnership with GoKwik, an eCommerce enabler, to strengthen its online presence in India by expanding Cash on Delivery (COD) serviceability while addressing the challenge of high Return to Origin (RTO) rates.

Beyoung has clocked a revenue of over Rs250 crore since inception and to further strengthen its digital footprint across India, Beyoung will leverage GoKwik’s intelligence-driven network to deepen its COD reach and minimise RTO losses, the phenomenon when COD orders are returned to the warehouse before delivery.

“At our core, we are a real Bharat brand that wants to ensure fashion is affordable and accessible to tier 2,3 and 4 cities of India. Cash on delivery remains a preferred choice for many across India, and with GoKwik’s expertise, we aim to deepen our COD footprints, without worrying about the RTO losses. By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our Gross Merchandise Value (GMV), and effectively manage challenges related to COD orders,” said Shivam Soni, founder, Beyoung.

Return to origin happens when a COD order is cancelled while in transit and returns to the warehouse before delivery. It brings an added cost in terms of reverse logistics, packaging wastage, and product damage, thereby impacting a brand’s bottom line. While more than 60% of the orders in India are done through COD, upto 40% of these orders are returned to origin. This number can be higher in the fashion category, which is the most prone to RTO losses.

GoKwik analyses shopper behaviour across 200 parameters, and ensures brands increase their COD GMV while reducing RTO significantly. Through its solutions, GoKwik has helped several D2C brands save Rs 130 crore RTO losses last year.

“Beyoung is one of the brands that has showcased the true spirit of vision coupled with execution. In a short time, they have grown to become one of the most preferred brands amongst younger generations of our country. We are all geared up to ensure we support them in the next phase of their accelerated growth journey,” said Chirag Taneja, Co-Founder and CEO, GoKwikGoKwik houses brands like Lenskart, Neemans, Man Matters, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space. Beyoung has gained over 1.5 million customers in the last few years and has delivered over 20 lakh orders.

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