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Godrej Appliances partners with Delhivery to build pan-India supply chain for air-cooler biz, eyes deeper market penetration, Retail News, ET Retail

New Delhi: Consumer electronics maker Godrej Appliances has partnered with logistics company Delhivery to build and manage its pan-India supply chain for air-cooler business, the company said in a press release on Tuesday.

Through this partnership, Godrej Appliances aims to deepen its presence in the market and grow the air-cooler category especially with the summer season coming ahead. The brand also has plans to scale up its presence in the category with a slew of new offerings, it said in the release.

“Along with high brand trust, Godrej also enjoys a strong sales and service network. While we leverage the same to get into newer spaces, we must have partners who can seamlessly and cost-effectively support our vision to make our products available quickly, across the country including upcountry territories,” said Amit Jain, product head – air coolers, Godrej Appliances noting that air coolers is a highly seasonal category and quick delivery and replenishment will play a key role in the category’s growth for the company.

Under this partnership, Delhivery and Godrej Appliances have jointly inaugurated a new warehouse in Ghaziabad (NCR) to handle all fulfillment needs at a pan-India level.

“We are confident our model will yield the desired results for Godrej Appliances and will help them capture a large pie of the growling Air-cooler market by enabling distribution not just to the tier 1 & 2 cities but into the ever-increasing demand of tier 3,4&5 markets,” commented Vivek Gupta, head of consumer business, supply chain solutions, Delhivery.

Delhivery will deploy its integrated warehousing and distribution solution to ensure end-to-end supply chain visibility through a single platform and drive market penetration of Godrej air coolers.

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