Gozoop appoints Yash Bendkhale as the creative director, Marketing & Advertising News, ET BrandEquity

Digital integrated agency Gozoop has appointed Yash Bendkhale as the creative director. His new role he will be reporting to Premkumar Iyer, vice president of national operations.

Bendkhale joins the team with over 12 years of experience. In his last stint of more than 2 years with What’s Your Problem (WYP), Bendkhale was instrumental in conceptualising campaigns for different brands.

Bendkhale said, “I constantly go to hone my skills as an advertiser and bizarre challenges excite me every day. Gozoop as an agency has always gone beyond the ordinary and with the aim to #BreakTheBox in even the smallest communication. I am beyond thrilled to start this exhilarating journey as a part of Gozoop in the capacity of the creative director.”

Ahmed Aftab Naqvi, chief executive officer and co-founder of Gozoop, said, “Yash has deep understanding of integrated communication with his mainline and digital experience. We welcome Yash to the team and look forward to championing conversations that leave an impact in the mind of people.”