[ad_1]
Synopsis
With a limited portfolio, Honda lost the India plot. In the absence of an India-specific model, it failed to cash in on the fastest-growing auto segment in India — the SUVs. Honda is set to launch an India-focused SUV in 2023 and another compact SUV in 2024. But a high cost structure always stopped it from being aggressive in India.
It’s not easy being a sedan on the Indian roads nowadays. The hulky SUVs make you feel friable, their drivers look down upon you from the height before zooming past at ease. They beat you in looks, size, and popularity. No one knows this better than Honda City. Launched in 1998, it was Honda’s best-selling model in India for years before being elbowed out by the SUVs — the fastest-growing auto segment in the country over the last five years.
BY
ET Prime
- FONT SIZE
AbcSmall
AbcMedium
AbcLarge
Uh-oh! This is an exclusive story available for selected readers only.
Worry not. You’re just a step away.
Login to read the full story.
Unlock your 30 days free access
to ETPrime now.
Login to Unlock
*No card details required
Why ?
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
Clean experience with
Minimal Ads
Comment & Engage with ET Prime community 
Exclusive invites to Virtual Events with Industry Leaders 
A trusted team of Journalists & Analysts who can best filter signal from noise
[ad_2]
Source link
