B2B marketing builds relationships with leads, represents the business, and builds engagement for your business at different levels of the marketing funnel. Serve your audience with content that solves a pain point or provides a solution to a problem. Messages from B2B marketing campaigns targeting specific users and verticals are more successful than bombarding your target audience with continuous advertising messages.
Your audience looks for engaging, creative, entertaining, and engaging content to build trust in your brand and set expectations for what you deliver when selecting your product or service. Dedicated, forward-thinking, and leadership content can propel your audience through the marketing funnel and help not only influence conversions, but also enhance your brands’ authority in the space by providing actionable insights.
Set up new content at least a few times a week to keep your feed up to date and keep your followers engaged with your business. Reuse the content with the goal of making the same message feel fresh and engaging to your audience.
Engagement keeps your business connected to the market, builds trust with potential customers, increases the visibility of your products and services, and drives more sales over time.
Social media is a powerful tool to increase brand awareness and give your company an online personality that humanizes your business, a powerful factor when it comes to marketing and connecting with potential customers.
You can increase engagement by sending different emails at different stages of your email marketing campaign, but if you send the same email template over and over again, it won’t do much to help you drive engagement in terms of your content.
LinkedIn, Twitter, and Facebook were ranked as the top three social media channels in the area of general brand awareness, traffic, and conversions. But longer sales cycles and a longer chain of command make it difficult to use social media to communicate with business customers. Therefore, B2B social media marketing will not allow you to convert more leads, and that’s okay. It comes into play at the beginning of your customers’ buying process.
Social video content is gaining more and more traction in B2B marketing. The often-overlooked B2B format for social media content is video, although it can do wonders in engaging your audience.
B2B marketers use social media to promote their expertise, answer questions, share content, and communicate the core values and culture of their business. The big four social media platforms, LinkedIn, YouTube, Twitter, and Facebook, for good reason have become a marketing staple for B2B companies. Contrary to the widely held view that social media is about preserving B2C marketing, 54 percent of B2B marketers say they have landed leads on these platforms.
A similar argument applies to B2B organizations: According to a CMI report, 71% of B2C companies say that the main focus of their content marketing efforts is engagement. B2B brands strive to generate high-quality engagement with their content.
Activating the social media accelerator and sharing your knowledge, experience and business information with potential clients is a key element of any successful B2B digital marketing strategy, but you can do it even better. When potential customers visit your site, it should be an engaging and informative experience that provides and delivers information that drives engagement. Your B2B website is probably the first way potential customers interact with your business; 80% of people search for websites to visit a service provider, so whatever you share, you should share it frequently and it is essential to do it effectively.