indira ivf: Direct to consumer: how Indira IVF became a game changer in India’s fertility industry

For a country that’s home to nearly a fifth of the world’s population, it’s an irony that speaking about sex is taboo in India. And that’s only a crust which covers a bunch of highly delicate topics. For instance, the term ‘male infertility’ is often met with dead silence in this country. Things were worse five decades ago when Ajay Murdia, founder of Indira IVF, took it upon himself to change this mindset. His research paper, titled