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Instagram tests option to show posts only from Meta Verified subscribers

Meta is testing a ‘Meta Verified’ toggle for Instagram, which means that once the toggle is turned on, Instagram users can see posts only from those who have subscribed to Meta Verified, the Mark Zuckerberg-helmed company’s subscription bundle for creators and businesses on Instagram and Facebook.

The Meta Verified toggle that is being tested on Instagram (Image courtesy: Meta)

This was announced on Monday by Instagram head Adam Mosseri, who described the feature as a ‘new control for people and a way for businesses and creators to get discovered.’

“We are testing a way for people to explore their Instagram feed and reels by toggling only to Meta Verified accounts. Let us know if you would be interested in using this,” Mosseri said in a message on his Instagram Broadcast channel.

Meta Verified toggle on Instagram

It will appear as an option under ‘Following’ and ‘Favourites’ when users tap the Instagram logo. The service is similar to a feature announced by X (formerly Twitter) earlier this month, by enabling which, individuals (whether their account is verified or not) can choose to receive replies on their posts only from verified handles.

What is Meta Verified?

Introduced earlier this year, it costs $11.99 (approx. 996) on the web and $14.99 (approx. 1245) in app. Meta Verified comes with benefits such as a verified badge, account protection, account support, and a host of exclusive features.

The verified badge is displayed on a user’s profile, in the comments section next to their display picture, in search results next to their name and display picture, in direct messages next to their profile image, and in Reels, Stories, and Feed.

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