Ecommerce News

International marketplace Joom begins platform operations for SMEs and exporters in India, Retail News, ET Retail

New Delhi: Joom, a European marketplace, has begun its operations in India providing opportunities for Indian exporters, small and medium businesses to gain entry into European and CIS markets, the company said in a media release.

Headquartered since 2023 in Lisbon, Portugal, Joom was founded in 2016 in Riga, Latvia. The company partners with major Asian and European Union merchants and takes their products to customers worldwide.

The global e-commerce platform currently has categories including fashion, jewellery, crystal healing, health & beauty, health supplements, skin care, hair care and women’s fashion and accessories, as the company said.

According to the firm, it explored cities including New Delhi, Indore, Roorkie, Ludhiana, Jaipur, Mumbai and Surat—to present cross-border trade opportunities to local businesses. And more than 350 merchants joined the platform recently, it said.

Maxim Belov, head of Asia-Pacific business development for the company said, “Indian merchants who started connecting to Joom at the beginning of 2022 have not only successfully mastered the platform but have made it to the top-5 of origins, showing an average increase of 50% per month since their launch.”

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