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Marylin Monroe’s time-old saying that diamonds are a girl’s best friend rings true every time a woman’s face lights up when she is presented with a diamond ring.
Whether a gift to herself, a gift from her loved ones, or an engagement ring that embodies the promise of forever, there’s simply something undeniably special about it.
Perhaps it’s the sparkles, the feeling of confidence and beauty it gives, or the love and memories it symbolises that make diamonds one of the most precious gems in the world.
But in a world where it is essential to be conscious of ecological footprints and climate change, the impact of the diamond industry on the environment is something we cannot ignore.
And so, Grand Diamonds began thinking about how to do its part within the diamond and jewellery industry.
The result? the launch of South Africa’s first ever earth-friendly diamond jewellery collection: LOVE EARTH.
This beautifully crafted collection consists of LAB-grown diamonds from accredited suppliers, ensuring full disclosure surrounding the origin of the diamond and how it is made.
By using responsibly sourced, recycled gold and platinum, this collection provides an option for luxury, but through a more sustainable and environmentally conscious process.
Not only is this collection affordable and eco-friendly, but it is also completely vegan. Each design is carefully crafted by our very own in-house goldsmiths, creating local employment opportunities while focusing on adding sustainable products to our inventory.
Grand Diamonds is the forerunner for LAB-grown diamonds in the South African jewellery market and each diamond is certified to authenticate and trace the recycled materials to ensure full supply chain traceability.
Their exclusive “Love Earth” Collection is dedicated to our precious planet and its people.
Take a closer look at their collection and the future of diamond jewellery HERE.
Also read:
One of the largest diamonds in history found
Picture: Grand Diamonds / Website
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