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ipl media rights: Viacom18 plans to expand IPL’s reach

Industries-controlled Viacom18, which has bought the digital media rights for Indian Premier League matches in the Indian subcontinent from 2023 to 2027, hopes to increase the league’s reach by covering homes that are unable to catch the IPL on TV.

The company has also won the rights for a special package of 18 games in every season. Apart from these, it has the television as well as digital rights for three out of five international territories.

“Sports entertain us, inspire us and bring us together. Cricket and IPL personify the best of sport and the best of India, which is why we are proud to be deepening our association with this great game and this wonderful league,” said Nita Ambani, director,

. “Just like with everything we do, our mission is to take the joyful experience of IPL to cricket fans wherever they are – in every part of our country and around the world.”

Viacom18 said with the wide reach, strategic tie-ups and increasingly popular content bouquet, its digital platforms were gearing up for the leadership in India as well as with the Indian diaspora globally.

“With these IPL rights, Viacom18 will be able to take India’s biggest sporting event to every nook and corner of the country,” the company said.

The broadcaster also has the Indian rights to the FIFA World Cup, La Liga, Serie A, Ligue 1 and the NBA.

“This will be an exceptional opportunity for advertisers to reach a larger, younger, more relevant, and highly engaged audience. The targeting opportunities because of Viacom18’s strategic partnership with Jio will be unparalleled,” the company said.

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