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The Advertising Standards Council of India (ASCI), which works in collaboration with the ministry of consumer affairs, is monitoring violations against all existing guidelines which it has tightened over the last one year, as the IPL, one of the biggest seasons of advertising in India, kicks off. “We will be monitoring for violations against existing guidelines,” ASCI chief executive Manisha Kapoor told ET.
This year onwards, the IPL will have two back-to-back men’s and women’s tournaments, with combined ad revenues expected well in excess of ₹5,000 crore, according to media buyers, on broadcast and streaming rights holders Star Sports and JioCinema.
Last year during the IPL, the ad regulator had named 14 brands to be found violating its code of guidelines. Since then, the regulator has revised and tightened guidelines for categories such as gaming, edtech, D2C brands, tobacco-related products, celebrity-led ads, and disclaimers.
In a simultaneous development, BCCI has banned all forms of advertising and sponsorship for crypto currencies, as well as tobacco and betting ads during Women’s IPL.
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