ITB India organiser has announced the adoption of a hybrid model for ITB India 2021. The coming tradeshow will be a combination of a live event (physical exhibition) held on 7- 9 April 2021, in Bombay Exhibition Centre, Mumbai, India; and a virtual event happening five days later, on 15 – 16 April 2021.
Coming April 2021, ITB India 2021 will offer a hybrid exhibition experience to the travel industry. The event will be amongst the first exhibitions in India to adopt a hybrid model. The live event will welcome over 8,000 attendees, more than 400 exhibitors, over 500 buyers, and an array of over 150 top speakers. The virtual event is set to complement the live event by reuniting a much wider audience accompanied with digital innovations to improve audience engagement and connectivity.