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JioMart ropes in Mahendra Singh Dhoni as brand ambassador


Reliance Retail’s JioMart has roped in Indian cricket icon, Mahendra Singh Dhoni as brand ambassador.

In addition, JioMart has re-branded its festive campaign to JioUtsav, Celebrations Of India.

“Our new campaign lends itself to celebrating life and all its special moments with our loved ones, ‘shopping’ being an integral part of this revelry. Non-metro regions currently account for around 60% of our overall sales, a sign of gradual growth and testament to our efforts to democratize digital retail,” said Sandeep Varaganti, CEO, JioMart.

The JioUtsav campaign emphasizes on the inference that Dhoni has given the nation several occasions to celebrate but has missed being a part of them. Dhoni will be seen in a 45-second film.

JioMart currently works with over 1000 artisans, selling 1.5 lakh unique products. As part of the campaign shoot, Varaganti presented a Madhubani painting made by Ambika Devi, an award-winning artisan from Bihar to Dhoni.

“India is known for its vibrant culture, people and festivals, JioMart’s JioUtsav campaign is an ode to the celebration of India and its people,” said Mahendra Singh Dhoni. The films are conceptualised to highlight the cross-category expertise of JioMart, the celebration of the festive spirit and the great shopping deals and discounts available on the platform.JioMart has onboarded Reliance-owned brands including Urban Ladder, Reliance Trends, Reliance Jewels, Hamleys among others to further augment the selection on the platform.


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