Auto Components News

jlr: JLR: From Tata’s ‘biggest mistake’ to a money-spinner, how focus on high-profit cars did the trick

Land Rover Defender 2023; image credit:


JLR now accounts for two-thirds of Tata Motors’ consolidated revenues and profits. The most dramatic change is happening in free cash flow generation, which used to be the weakest link at JLR. The company also accounts for over a third of Tata Motors’ share price valuation. What drove this transformation, and is it sustainable?

The day was June 2, 2008. Ratan Tata was looking sharp in a grey suit-white shirt combination as he sported a confident smile after clinching a USD2.3 billion all-cash deal to acquire UK-based marquee luxury car brands Jaguar and Land Rover (JLR). As congratulatory messages and loud applause filled the air at JLR’s Gaydon office in the UK, outside, the criticism from industry experts was even sharper: “Why on earth?”. They had a point. The world

  • SAVE

Uh-oh! This is an exclusive story available for selected readers only.

Worry not. You’re just a step away.

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise

  • ​Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-​

Source link