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Lacoste’s creative director Louise Trotter resigns


Image Courtesy: https://www.elle.com

After four years of working as a Creative Director at the flagship brand of the MF Brands group, Louise Trotter has made a decision to leave.

As stated by the brand, “Trotter is stepping down from the role to pursue new projects.”

Louise Trotter joined Lacoste in 2018 as the first female Creative Director in the 85-year-old history of the company.

“I am honoured to have served the legacy of René Lacoste, whose sporting values I will keep. I am very happy to have joined this unique brand that perfectly combines heritage and avant-garde,” said Trotter.

She continued saying, “I would like to express my warmest and most sincere thanks to all the people who have supported me in this exciting adventure: all the Lacoste employees and in particular the production department in Troyes, the archives, my teams, as well as the friends and loyal followers of the house.”

“I leave with the greatest gratitude to my creative team and I hope they will continue to flourish.”

Instead of filling in the Creative Director position, Lacoste is taking a unique path of collective vision with a collaborative studio model.





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