Ecommerce News

Majority of HK consumers stay positive about eCommerce growth

[ad_1]

 

Majority of Hong Kong consumers see the growth of eCommerce through a positive lens, according to the latest report from FedEx Express.

According to the report, the eCommerce’s share of Hong Kong consumer purchases has increased over the last three years and almost all (96%) of them see the growth of eCommerce through a positive lens. The biggest benefit they saw with eCommerce is the ability to access products cross-borders with a click of a button.

The survey also revealed that consumers are looking for innovations in personalisation, “shoppertainment” and payment options that enhance their experience and at the same time, make it easier to discover new brands and make purchasing convenient. And with plenty of shopping festivals already in the calendar, consumers are looking for even more seasonal offers. Taken together, the research shows there is plenty of fertile ground for e-tailers to experiment with new approaches that can help build their customer base.

On the other side, almost three quarters (74%) of SMEs acknowledge the increased importance of eCommerce to their businesses over the past three years and believe it will become even more important in the future. The majority of SMEs (86%) are excited of the trend and believe they are well positioned to capitalise on it.

While the eCommerce future looks bright, the great resignation is hitting SMEs hard at a time when they are looking for employees with “eCommerce talents”, according to the report. In Hong Kong, 59% of SMEs acknowledge there has been a surge of staff resignations over the past decade, and 60% of them find it difficult to recruit employees skilled in eCommerce.

More than half (52%) of the SMEs believe there are too many job vacancies while there is a shortage of talent with eCommerce skills. Professionals with eCommerce marketing and sales experience are the hottest property for SMEs looking to capitalise on eCommerce opportunities and logistics roles are the next most valuable and this could be an opportunity for logistics providers to partner with SMEs and offer support.

Comparatively, although Hong Kong SMEs were suffering from the effects of the Great Resignation, they had been less impacted than those in the other 11 AMEA markets (59%, ranks third, just behind Japan and South Korea).

“COVID has accelerated our lifestyles to a pivot point where shopping online has been normalised across all demographics. With that, eCommerce is set to take a growing proportion of total consumer spend1 .” said Kawal Preet, president of the Asia Pacific, Middle East and Africa (AMEA) at FedEx Express. “As SMEs and e-merchants evolve their online sales platforms, our research uncovers opportunities for businesses to capitalise on what consumers want. Customer experience is the driving force behind how e-tailers engage with their customers and how we are innovating our shipping solutions. With an expanded portfolio specially developed for eCommerce businesses, FedEx is well positioned to support the changing expectations of consumers and continuation of eCommerce growth.”

“The report has revealed that there is the need for greater collaboration between the players within the ecommerce ecosystem to achieve more sustainable growth for all participants. We are committed to support the future growth of e-commerce in Hong Kong with a dual focus on meeting the needs of e-tailers and their end-consumers.” said Anthony Leung, managing director, FedEx Express Hong Kong and Macau.

Related articles:

Lazada report: Over half of SEA consumers search for products directly on eCommerce marketplaces
TVB sees revenue growth due to higher advertising income and eCommerce site

[ad_2]

Source link