Auto Components News

Maruti: As Maruti-Toyota unleashes hybrid tech on rivals, why pricing reveals more than meets the eye

What makes an automobile technology click with the consumer? It is the ability to woo the consumer without burning a hole in the pocket.Maruti Suzuki and Toyota are trying to achieve a similar feat with their hybrid SUVs — the Grand Vitara and the Hyryder, respectively. The mid-size SUVs will come in two avatars. While a strong hybrid model will use Toyota’s technology, a smart hybrid (read mild hybrid) version will run on Maruti Suzuki’s tech.

( Originally published on Sep 27, 2022 )

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