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KATHMANDU, MAY 22
MS Group/Millenia Global, has tied up with Orion India as its National Distributor in Nepal.
Orion, one of the leaders in the world confectionery industry today is now in India, with a state-of-the-art facility in Bhiwadi, Rajasthan. This facility for the production of the ‘Original Choco-Pie’ amongst various other products in its portfolio.
Issuing a press statement, MS Group/ Millenia Global said that apart from focusing on catering the Indian consumer’s need, the manufacturing plant at Rajasthan is now producing special packs for the Nepal market too.
Spread over an area of 17, 385 sq. mts., this facility will facilitate access of Orion’ high-quality food products to the Nepali market at reasonable costs.
Owing to the rising popularity and demand for K-Foods in Nepal amidst the K-wave that is sweeping the entire world, Orion is optimistic about its tie-up with MS Group/Millenia Global, the statement further said.
MS Group/Millenia Global plans to expand its operations to over 35,000 stores across Nepal, for Orion in the next year.
“We are delighted to tie up with MS Group/Millenia Global and are working actively to bring the best of K-Food and Orion’s specialties that cater to the tastes of Nepalese consumers.
Given that the annual confectionery market stands at $28mn today for a 2.91 crore population, there is immense scope for Orion India in Nepal,” Saurabh Saith, CEO & MD, Orion India & Nepal said in the statement.
Similarly, Umang Agarwal, MD, Millenia Global said, “We are highly exhilarated as we welcome Orion to Nepal. We will be extending a strong partnership and distribution platform for Orion and expand its distribution across the length and breadth of the country. We believe that Orion has fabulous product offerings for Nepal and with the right strategic approach, it can be the number one brand in the category it operates in.”
MS Group/Millenia Global is a leading conglomerate in Nepal with interests in diverse fields such as steel, sugar, yarn, international trade, banking, insurance, real estate and hotels. MS Group has an employment generation of more than 10,000 people and contributes to over 7.8% of total Nepal exports.
MS Group’s subsidiary, Millenia Global is involved in the import and distribution of FMCG and consumer durables in the Nepal market. Its distribution platform is based on long-term partnership with a wide number of global companies including Hershey’s, Mrs. Bector’s Cremica, Haldiram Foods International, Tata Consumer Products, Nirma, ITC, Usha, Orpat and Prestige.
Established in 1956, Orion is one of the leaders in the world confectionery industry today. The company is one of the largest food companies in South Korea. A global conglomerate, the company is headquartered in Seoul, South Korea with manufacturing facilities in South Korea, Russia, Vietnam, India & Other locations. The company offers high-quality products that are renowned for their unique taste.
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