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myntra sale: Myntra expects 8 million customers to shop during its upcoming festive sale


Myntra is expecting over 8 million customers to shop during its upcoming festive sale, “Big Fashion Festival,” said the company on Thursday.

To meet the expected surge in traffic and provide a smooth and seamless shopping journey to shoppers, Myntra has scaled its systems to handle approximately 1 million concurrent users at peak, the fashion e-retailer said.

It has added over 5 lakh new styles from brands that are popular among non-metro customers.

In addition to fashion and beauty, some of the emerging categories geared to witness rising demand this festive season include home products, luggage, travel and accessories, footwear, and handbags.

The coming sale will witness over 1.6 lakh styles and 50 new made-in-India D2C brands. The D2C segment has witnessed 70% YoY growth this quarter on Myntra.

For the coming festive sale, Indian wear has been scaled to 4.5 lakh styles from 3.4 lakh styles last festive season, to cater to the rising demand, said the company. During Rakhi, Onam and Ganesh Chaturthi, the company witnessed a high demand for this segment with the customers’ fashion choices being skewed towards co-ord sets, which has recorded a YoY growth of over 100%. Fusion collection which comprises 45k styles from 1000+ brands is expected to trend among GenZ customers looking for an Indo-western look.Myntra has added over 20 sought-after international brands launched this year that will be available in the sale.

As a part of its social commerce festive preparedness, the platform is also set to significantly scale Myntra Minis, Myntra’s short-form video platform, to enhance user engagement and improve the overall shopping experience.

“This is an opportunity for the industry to gain momentum where brands are able to infuse newness with their offerings while also strengthening their base of shoppers. This is also an opportunity for our ecosystem partners, including big and small brands, Kirana partners and artisans to grow further,” said Nandita Sinha, CEO of Myntra.

Myntra in a press release said customers can look forward to Myntra Revolutionary Price which includes 10% bank offers in addition to attractive value offers.

“During the event, customers will have access to unmissable offers on thousands of domestic and international brands, as well as an additional 15% off on using Myntra’s co-branded credit card in association with Kotak Mahindra Bank, to unlock more value on their festive purchases. Additionally, the shoppers can avail payment offers through partners like ICICI, Kotak, Paytm and Cred.”


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