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Whether through new in-store services, expert consultations, or immersive merchandising, retailers in New York are giving consumers new reasons to shop in-person. The diversity of approaches that manifest across the city make it the most important hub in the world for anyone looking for inspiration on what’s next in the shopper experience. Themes emerging in this market include:
- Store as a stage
- Tech-enabled sales floors and product trials
- Personalized consults
- Customization stations
- Purpose-driven storytelling
Retailers and brands invest in innovative approaches in NYC that will inform their corporate strategies—and inspire those of us who are lucky enough to immerse ourselves in NYC retail. Each year, innovation research company PSFK develops this guide to the best retail that the city can offer.
Informed by the latest trends research in the PSFK Future of Retail 2021 report, this NYRIW guide offers locals and visitors a fresh and objective overview of the most important stores to visit and experience. Whether you’re visiting New York City or reading this at your desk, we hope that this guide provides you with the right stimulus to help you design tomorrow’s best-in-class retail experiences.
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