Gems & Jewellery News

Nykaa-KK Beauty to step up overseas expansion


Nykaa-KK Beauty, a joint venture between Bollywood star Katrina Kaif, Nykaa and Matrix India Entertainment, is planning to expand aggressively in overseas markets, particularly the Gulf region, over the next one year, the actress-turned-entrepreneur told ET.

“We have just launched in Dubai, and we have quite an extensive rollout plan for the Gulf over the next one year,” Kaif said, adding the company will launch in 2 new markets, without revealing the names.

The company, which manufactures products under the Kay Beauty brand, also plans to ramp up its offline presence in India. Its revenue is currently skewed towards online commerce. “Our sales are dominated by online, but we are expanding our offline sales at a rapid pace. I want to see the brand grow both online and offline, and at the moment we are doing that very successfully,” she said.

As part of its consumer outreach, Kay Beauty has partnered with the Women’s Premier League team UP Warriorz, owned by Capri Global.

“We will shed a spotlight on UP Warriorz players, bringing them to the forefront. I would like to see female athletes celebrated in the world of beauty,” Kaif said, adding that the WPL is an incredible initiative to promote women’s cricket.

Kaif said Kay Beauty has seen phenomenal growth and is servicing orders in over 1,600 cities, including metros and tier-2 and tier-3 cities. “We have had phenomenal offline growth through our retail stores,” she said.Kay Beauty products have been successful, she said, since they offer luxury quality at an accessible price point.


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