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Patchworks hires eCommerce heavyweight as CEO


RetailAppointments

Patchworks has appointed technology, engineering and consulting heavyweight Jim Herbert as CEO.

Herbert joins the eCommerce integration provider from his position as SVP and general manager EMEA at SaaS leader BigCommerce.

The business connects key eCommerce systems, including storefronts, ERPs, CRMs and fulfilment solutions, allowing retailers to simplify the integration of their entire technology stack.

Founded in 2014 by current CEO, David Wiltshire, Patchworks has seen explosive growth and investment in the last 12 months. The company has doubled its annual recurring revenues, grown clients by 51% and staff by 53%, powered by £4.8 million investment from Gresham House Ventures.

Patchworks works with over 200 eCommerce brands in the UK, Europe, North America and Australia including Huel, Gymshark and Lounge Underwear. Fast-growing brands like ABYL, Gym+Coffee and Trinny London have partnered with Patchworks this year to create friction-free customer journeys.

Taking over from Patchworks founder David Wiltshire, the firm says Herbert will help scale the business and shape innovation strategies. The company has also appointed Neil Kuschel, currently UK CEO of Global-e, to further strengthen the board.

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“It’s a pivotal moment for us as we take Patchworks to the next level,” said Simon Drane, chairman of Patchworks. “Jim’s blend of expertise in eCommerce, business transformation and international development from BigCommerce will be crucial as we enter the next phase of European and global expansion. 

“These strategic appointments further develop Patchworks at a time of outstanding growth and continued support and investment from Gresham House Ventures. 

“His consultative customer approach coupled with real technical depth and substance will help to deliver exceptional customer outcomes – we’re delighted to have him on board.”

Wiltshire said: “As founder I am delighted to have someone of Jim’s calibre joining us from January to take on the running of the business. 

“To have Neil join the board also is an outstanding result for us. It is a testament to Patchworks, our clients and the team that we can attract such impressive expertise. 

“I plan to spend more time on our global expansion since the US is a vast and untapped market for us.”

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