paytm: Magicpin scales up to 10,000 orders per day on ONDC network

New Delhi: Magicpin, discovery and discount platform for offline and physical retail is fulfilling more than 10,000 orders per day on ONDC network, both via its own seller portal and through seller portals of other start-ups.

Magicpin had in early April announced that it had on-boarded over 25,000 food merchants from its network of local restaurants while making it the largest restaurant aggregator/supplier on ONDC.

These merchants are now available on other start up participants such as PayTm and PhonePe’s Pincode, Spice Money, Mystore, Craftsvilla, Meesho etc as well.

“Magicpin’s hyperlocal expertise and logistical support has been invaluable to not only their own sellers but also to other participants on the ONDC network,” said T Koshy, MD and CEO of ONDC.

Magicpin is not only powering cataloguing, ordering and order fulfilment on ONDC as a seller app, but have also made these services visible on other buyer apps.

“Our first mover advantage on the hyperlocal front, gives us opportunity to not only contribute towards success of ONDC. We also look forward to give our logistics, delivery and reach support to other start-ups in the country wanting to penetrate the hyperlocal markets across India,” said Anshoo Sharma, CEO & Co-Founder magicpin.

Once an order is placed on the buyer app, it is passed back on to magicpin that fulfils the order including logistics/delivery from the restaurant partner to the end user.End to end delivery of orders is on par with existing service providers in the market and the entire flow has been created with zero physical intervention.

PhonePe had recently announced its Pincode initiative to reach the hyperlocal markets across the country, and will be leveraging magicpin’s last mile connectivity on ONDC similar to PayTM, Spice Money, Mystore, Craftsvilla, Meesho and many others. magicpin is also fulfilling other ONDC participants’ backend logistics related to ordering and delivery.