Until a few years ago, we were standing in lines at the bank, waiting to process our documents, open an account, or receive our cards. Doing a bank chore meant missing the lunch hour or taking the day off, as it was a long and tedious process.
Fast forward to the current scenario, where instead of having to go to multiple windows for signs and stamps, we can go to a website, click on the link, enter the information, and your task is accomplished. We get all our chequebooks, credit, and debit cards delivered to our doorstep.
The growth of the ecommerce sector has fueled the growth of the door-to-door supply chain. The banking sector has made excellent use of ecommerce delivery companies to provide a seamless and hassle-free banking experience to their customers. Let’s read a bit more about the transition of the banking sector and how ecommerce delivery companies can help them improve their customer experience.
Introduction of virtual experience in the banking sector
Banking was a numbers game in the earlier days. More branches meant better reach and improved customer experience. But, the emerging technologies have proved that no matter the goal, it can be accomplished through the screen. This suits the fast-paced modern lifestyle much better.
However, security is one of the primary needs of the banking sector. That is why you must visit the branch office every time you work at the bank, even to collect your cards.
The concerns of the banking system were correct as well. If the financial documents, cards, and chequebooks are handed over to the wrong person, it could lead to severe cases of financial fraud.
But, as the ecommerce sector began to deal with more and more valuable items like jewelry and electronics, the ecommerce delivery companies designed proof-of-delivery systems.
The banking sector leveraged these developments to provide the convenience factor in your banking activities. Let’s take a deeper look at how the post-purchase experience enhancement features from the ecommerce delivery companies have helped the banking sector.
How did e-commerce delivery companies transform the banking sector?
The features like quicker deliveries, order tracking and delivery verification were initially intended for the ecommerce sector. However, these features played an essential role in transforming banking into a virtual customer-friendly sector. Some of the main features of the ecommerce delivery companies that allowed the banking sector to deliver their services at the customer’s doorstep are:
Proof of delivery
When the banking sector started delivery, the main concern was that the parcel should not fall into the wrong hands. The proof of delivery service provided by the delivery companies was one of the significant factors as the banks and their customers were assured that things would not be delivered to the wrong person.
Taking the proof of delivery process further, ecommerce delivery companies were able to provide more secure methods like two-step verification and image and identity verification methods that allowed the banking sector to make secure deliveries to their customers.
The deliveries in the banking sector are highly time-sensitive most of the time. The vast supply chain of the ecommerce delivery companies that are operated using multiple distribution centers allowed the banks to deliver and reach their customers within the necessary time frame.
When important things like banking statements, credit cards, or chequebooks are in transit, the customers are bound to get anxious regarding their delivery. The live tracking enablement enhances the post-purchase experience of the customer. It is one of the best ways to help the customers and the banks track deliveries and send notifications about their deliveries to your customers.
Enhanced customer support
The delivery systems allow the banks to take their entire systems virtual. Innovative banks and card companies like Fi (Federal Bank) and Jupiter provide their entire suite of services through their website. This allows them to serve the customers at any point in the day and provide faster resolutions to customer requests.
Virtual services are the fundamental essence of the modern lifestyle. Customers are acclimatised to getting products and services delivered to their doorstep. The physical network and its geographical coverage were vital but have been rendered moot by the technologically evolved delivery and logistics supply chain.
The banking sector was once heavily dependent on the physical infrastructure to provide better, quicker, and more secure services to its customer. The financial space has now started to focus on the customer experience through the services of the e-commerce delivery companies.
Views expressed above are the author’s own.
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