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Roseate plans to add two hotels every year through management agreements

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Roseate Hotels & Resorts, owned by Bird Group, plans to add two hotels annually through management agreements while pursuing the development of luxury boutique properties in India and abroad, Kush Kapoor, CEO of the company, told ET.

The company intends to include coworking centers at hotels in metro cities, while its properties in holiday destinations will be developed as resorts.

“We are receiving organic queries from owners willing to offer their properties, and simultaneously, some owners with beautiful locations are interested in entrusting their properties to us. We are now exploring management options alongside our existing hotels,” Kapoor said.

The company has recently acquired 2.6 acres of land near the upcoming Noida airport for the development of a 250-room project that will include a spacious convention center.

“If everything goes well, and we get all our approvals in time, we should be able to start construction soon on the Noida hotel. We are also looking at expanding the Rishikesh resort as well,” Kapoor said.

The company has so far focused primarily on the asset-heavy model, where it acquires land and develops hotels, but for the asset-light model, it will focus on the location and the right partner.”Our focus for management agreements is always on the location. We aim to be present in the right locations with the right set of owners as our management partners. Specifically, we are keen on entering metro cities like Mumbai and Bangalore,” stated the CEO. The company is also in the process of obtaining approvals for the land in Goa.

In December 2019, Roseate House New Delhi, owned and managed by Bird Group, opened its first premium coworking club at Aerocity in the hotel.

“Coworking alongside the hotel and cafe has been a successful venture for us, and it continues to perform well. Although it generates relatively modest revenue due to limited space, it proves to be a sensible addition,” Kapoor remarked.

Roseate runs a cafe and coworking centre in Delhi’s Vasant Kunj and at Ambience Mall in Gurgaon as well.

The company has significantly lessened its reliance on outsourcing, and they now produce the majority of the goods used in the hotel in-house.

“That’s one of the ways we strive to manage and uphold quality. We also prioritise sustainability and take care to ensure it while manufacturing our products,” said Kapoor.

For the upcoming Noida hotel, the company has planned online check-in and check-out, instant online room allotment, and smartphone room access.

Roseate has a collection of seven luxury hotels across India and the UK.

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