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royal enfield buyback: Royal Enfield Buyback Offer: Get up to 80% value of your bullet. Here’s how

Royal Enfield, in collaboration with OTO Capital, has launched a new programme called the ‘Assured Buyback Program’, which is a first-of-its-kind initiative in the motorcycle industry. This program is part of Royal Enfield’s consumer experience programme and aims to enhance the growth and development of the mid-size motorcycle segment in India.

The Assured Buyback Program offers a hassle-free experience for customers, making it easier for them to upgrade to Royal Enfield motorcycles. Customers can enjoy flexible tenure options ranging from one to three years, with lower EMIs up to 45%. Depending on the tenure, the program guarantees a buyback value of up to 77% for the customer’s motorcycle. Additionally, customers also receive a cashback incentive at the end of the tenure.

Upon completion of the Assured Buyback tenure, customers have several options to choose from. They can either trade their motorcycle for a new Royal Enfield bike, retain their current motorcycle, or return it. Royal Enfield highlights that the key advantage for customers under this program is the lower monthly EMIs and the guaranteed buyback value of their motorcycle.

B Govindarajan, the CEO of Royal Enfield, expressed his enthusiasm for the launch of the Assured Buyback Program. He stated, “The Assured Buyback Program demonstrates our commitment to making motorcycle ownership seamless, accessible, and enjoyable for potential riders. This innovative solution promises complete peace-of-mind to consumers, allowing them to fully experience the joy of motorcycling with Royal Enfield.”

Initially, the Assured Buyback Program will be available in 12 cities, including Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai. The program will gradually expand to include more cities in the future.

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